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Client: Continuum
Year: 2016
Company: Continuum

What
Continuum's relocation to the heart of Boston's innovation district called for a re-brand to match the energy of our growing company--one that emphasized our human-centered mission and optimistic culture.

How
I worked with a team of three to define the visual strategy based on brand attributes and competitive audits. Taking that research, I applied it to a series of internal collateral that would be provided to both employees and clients. My contributions also included setting the logotype and designing a custom icon library.

Thumbnail image by Tim Radville.

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