IdentityAnnimationIdentityAnnimation

Client: Harvard Graduate School of Design
Year: 2017
Company: Continuum

What
The Harvard GSD hosted its 2017 HarvardX Design Conference around the theme Shift. Innovators and students across disciplines came together to talk about the shifting role of design and its impact across different products, spaces, platforms, and systems. The Continuum brand team designed branding for the event that featured distorted typography driven by historical data for each topic. By doing so, we gave a view into the unseen trends that drove each transformation.

How
In a small team of designers, I explored the use of generative typography that samples quantitative data relevant to each theme. By searching each theme through Google nGrams, I pulled trend lines that were then used to distort the type. Paired with a high-contrast palette, this distortion became the distinctive identity for the conference's visual assets. I co-designed the style guide and the application assets, including all print collateral and t-shirts that were screen-printed by hand for volunteers.

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